Founder Letter

Launching Promismo · Turning quiet nights into lasting acclaim

Today we introduce a hospitality-first membership that helps luxury hotels capture authentic reviews, elegant visuals, and incremental revenue exactly when they need it.

We built Promismo after years watching remarkable hotels deliver impeccable stays—only to see empty rooms during shoulder seasons and review streams dominated by one-off activists or discount-driven guests. Reputation should grow on your terms, without sacrificing rate integrity or brand mystique.

Promismo pairs your property with a private collective of vetted travelers. When occupancy softens, we invite the right members at the right price, orchestrate their stay, and ensure four cross-platform reviews plus market-ready imagery follow within days.

A guest list you would curate yourself

Membership is earned, not purchased. Prospective storytellers submit travel histories, social links, photography samples, and references. Only eight percent make it through. We align them to your aesthetic and brief them on every nuance before arrival.

Revenue protection built into the model

Promismo activates only when your projected occupancy falls below the thresholds you define—typically 70% or less. Guests pay 50% of BAR, we retain half of that as our fee, and you pocket incremental revenue on a stay that otherwise would have gone unsold. Ancillary spend routinely lifts the total value even higher.

“Promismo has become our favorite lever for low-occupancy weekends. Their guests are delightful, their follow-through impeccable, and our review velocity has never looked better.” — Managing Director, The Ravelle Collection

What’s ahead

This year we’re expanding the Promismo Circle with more family, culinary, and wellness storytellers; deepening integrations with leading PMS platforms; and introducing seasonal campaign planning so your marketing calendar and Promismo activations move in lockstep.

Promismo is live today. We’re inviting a limited cohort of hotels across North America, Europe, and the Middle East to join the founding collection. If you’re ready to transform dormant inventory into five-star stories, we’d love to partner.

Let’s design your pilot

Book a 30-minute call with our partnership team. We’ll review your occupancy calendar, align on deliverables, and craft a launch plan tailored to your property or portfolio.

Book a discovery call